Customer Testimonial: What Google Ads Can Do For You
Google Ads has enormous potential to help your brand acquire both more web traffic and more valuable leads.
Ultimately, your ads need to result in high-value leads that you can convert into sales, otherwise they’re not worth the investment.
So what is this experience like? We recently talked with Tanner Garniss-Marsh who partnered with HomeRank Ads in 2022. His campaigns saw remarkable success, and we’ve put together a brief interview about his experience with our services below.
For more information on the ad techniques we used that worked for Tanner, as well as details on how to get started with a professional Google Ads company, read on to the sections below:
With over 15 years of experience, proficiency in numerous digital marketing strategies, and many successful past ad campaigns, HomeRank Ads will work with you to craft a customized ad strategy to get your brand the traffic it needs.
Contact us today to speak to our team and learn about all the different options available when you work with HomeRank Ads!
Successful online ads are part of a successful marketing strategy.
Interview With Tanner Garniss-Marsh
We got in touch with Brand Identity Designer Tanner Garniss-Marsh. Through HomeRank Ads (a division of Profitworks), we ran an ad campaign that was incredibly successful. We asked him about his experience working with us, and this is what he had to say:
Q: How was your overall experience working with Profitworks?
A: “Working with Profitworks was great. They made the process easy and took the time to explain things when I had questions. They gave me confidence in the decisions we were making. And we could see that confidence in the results we got.”
Q: What were your expectations at the start of the process?
A: “Our expectations at the outset were to generate leads and increase conversions for several pages on our client's website. Working with so-called AdWords specialists in the past, we'd encountered unclear communication and unresponsive customer service; Profitworks was different.
The team had excellent communication skills and quickly increased lead-gen for our client while decreasing their cost per conversion. It was great working with a team that shared their knowledge freely and actively looked for ways we could improve lead-gen!”
Good customer service can make a world of difference.
Q: Did anything surprise you or stand out during the process?
A: “Profitworks was quick to respond and great to communicate with. They were prompt with emails and picked up the phone whenever I called. Profitworks resolved any issues we had quickly and went above and beyond what I expected.
I've worked with other companies that made me feel like my business wasn't important. Profitworks never made me feel that way—they truly care about what they do and stand behind their work by going above and beyond what's expected.”
Q: How did you feel at the conclusion of the process?
A: “It felt great working with Profitworks. We could clearly see the results. Profitworks was able to generate considerable conversions for our client—many times more than other companies we had worked with previously.”
Q: How satisfied are you with Profitworks' service?
A: “Profitworks was great to work with. They made the process easy. I wouldn't hesitate to ask for their services again. They know what they're talking about—you can see it in the results.”
To learn more about strategies we used to help Tanner’s campaign succeed, contact HomeRank Ads to start planning a Google Ads campaign of your own.
We’ll use our experience with Google to study your performance statistics and make improvements.
Google Ads Techniques
Interested in the strategies we used over the course of our work with Tanner?
Without getting into too much technical detail, these are some of the overarching strategies we focus on every time we begin an ad campaign with a client:
Audience Refinement
Google provides a hefty amount of demographic data when it comes to information such as who viewed each ad, the age of the viewers, their location, estimated income, and even what time of day they accessed the ad.
We consider all this information in order to refine the targeting of our ads every month, making sure that no money is wasted appealing to audiences who aren’t interested in the service or product we’re advertising.
For example, shoppers of beauty and baking products are between 75%-90% women. This means that if your Google Ads are advertising an interesting beauty product, we can review your demographic stats and update your ads to appear more often to women.
Focused Keywords & Headlines
Two other areas we routinely update and improve continuously throughout every ad campaign are optimized keywords and headlines.
Using a variety of software, we’ll research which keywords in your industry are getting the most buzz, and implement those hot keywords in your ads.
For headlines, we’ll use our experience to generate exciting headlines that encourage viewers to act, and we’ll run different tests to see which combinations of keywords and headlines perform the best.
Ongoing Testing
As soon as you begin working with HomeRank Ads for your Google Ads needs, we will set up an ad campaign and immediately begin recording performance data.
We regularly review the performance of all active ads and constantly implement different types of testing, so that over time we’ll learn which strategies and techniques generate the most leads for your business.
The sooner you start with Google Ads, the sooner you’ll see results.
How to Get Started
Online advertising can feel overwhelming. Fortunately, you don’t need to do it all yourself.
The smoothest way to get results fast is to work with a company that specializes in online ads, such as HomeRank Ads.
The following are some pointers on what you can expect when you start a project with HomeRank:
1. A Customized Ad Plan
The needs of every business are different. Because of this, we develop an advertising plan with each of our clients where we learn what their goals are and what they hope to accomplish.
Even if you’re not sure what should be different about your ads, we’ll review the data month after month to customize and focus the content and activity of our advertising efforts.
2. Respect for Your Budget
In the marketing world, a bigger budget for advertising usually leads to more sales. While specific marketing budgets vary, many businesses invest between 1%-10% of their sales revenue back into their marketing budget.
However, we know that the exact budget of each client will vary. Many new or independent businesses may simply not have the financial leeway to risk putting money into advertising unless they know those ads will recoup the initial cost.
Fortunately, we have extensive experience working with small businesses. Investing even the smallest amount of money into Google Ads can still give you a sense of the potential that digital advertising can have, and your monthly budget can always be adjusted later.
3. Transparency
When you work with HomeRank Ads on a Google Ads project, we will send you monthly reports showing data straight from Google about the performance of your ads.
We’ll tell you clearly how many people are clicking on your ads, how many leads your ads have directly led to, and exactly how much money is being spent each month, no surprises.
In each report, we will also identify areas of success and areas for improvement, along with notes on how we plan to grow and improve your ads going into the next month.
4. Feedback
HomeRank Ads wants to make you feel like your investment into advertising on Google is worth it.
We are easy to get ahold of and are always happy to hear both positive and negative feedback, so that we can best understand your expectations and learn how to exceed them.
HomeRank Ads
Your Google Ads Specialists
With a proven track record and plenty of ideas, HomeRank is ready to help you grow your online presence today.
Using statistical analysis and leveraging our extensive experience, we have the tools to take any ad campaign, study it, and improve it.
We want to help you figure out the right strategies to grow your online brand. To talk to a digital marketing expert, contact us today, and we’ll be in touch within a business day!
